Advanced Certificate in Portrait Production: Building Your Brand

• Unit 1: Introduction to Portrait Production — Understanding the basics of portrait production, including techniques, equipment, and software.
• Unit 2: Branding Basics for Portrait Photographers — Learning the fundamentals of branding, including defining your target audience, creating a unique value proposition, and developing a consistent visual identity.
• Unit 3: Building a Portfolio — Developing a strong portfolio that showcases your unique style and skills as a portrait photographer.
• Unit 4: Marketing Your Portrait Production Business — Utilizing various marketing strategies to promote your business, including social media, email marketing, and networking.
• Unit 5: Pricing and Packaging for Portrait Production — Determining pricing and package options that reflect the value of your services and appeal to your target audience.
• Unit 6: Client Management for Portrait Production — Managing client relationships and communication effectively to ensure a positive experience and repeat business.
• Unit 7: Post-Production and Delivery — Streamlining your post-production workflow and delivering final images to clients in a timely and professional manner.
• Unit 8: Continuing Education and Professional Development — Staying up-to-date with industry trends and techniques to continuously improve your skills and offerings as a portrait photographer.
• Unit 9: Legal and Ethical Considerations for Portrait Production — Understanding legal and ethical considerations, including model releases, copyright laws, and best practices for working with minors.
• Unit 10: Scaling and Growing Your Portrait Production Business — Exploring strategies for scaling and growing your business, including hiring additional staff, expanding your services, and increasing your pricing.