Global Certificate in Crisis Communication: Building Confidence
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Kursdetails
• Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis, developing a crisis communication plan, and identifying key stakeholders.
• Risk Assessment and Management: Identifying potential crises, evaluating risks, and implementing strategies to mitigate or manage crises.
• Media Relations: Building relationships with the media, crafting effective press releases, and managing interviews during a crisis.
• Social Media Management: Utilizing social media platforms for crisis communication, monitoring online conversations, and responding to online feedback.
• Intercultural Communication: Adapting communication styles to different cultures, understanding cultural nuances, and avoiding cultural miscommunications during a crisis.
• Psychology of Crisis Communication: Understanding how people react to crises, how to communicate with empathy and sensitivity, and how to build trust and credibility during a crisis.
• Crisis Leadership: Developing leadership skills for managing crises, making tough decisions, and communicating effectively with teams and stakeholders.
• Ethics in Crisis Communication: Understanding ethical considerations in crisis communication, maintaining transparency, and protecting the organization's reputation.
• Crisis Communication Training and Exercises: Developing training programs and exercises to prepare for crises, testing communication plans, and evaluating communication effectiveness.