Global Certificate in Ad Placement for Publishers
-- ViewingNowThe Global Certificate in Ad Placement for Publishers is a comprehensive course designed to empower publishers with the knowledge and skills to optimize their ad revenue. This certification is critical in today's digital advertising landscape, where understanding ad placement strategies is key to success.
2.902+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
Über diesen Kurs
100% online
Lernen Sie von überall
Teilbares Zertifikat
Zu Ihrem LinkedIn-Profil hinzufügen
2 Monate zum Abschließen
bei 2-3 Stunden pro Woche
Jederzeit beginnen
Keine Wartezeit
Kursdetails
• Ad Placement Strategy: Understanding the basics of ad placement, including the different types of ad units and their respective benefits. This unit will cover topics such as display ads, native ads, and video ads, as well as best practices for ad placement on various platforms such as desktop, mobile, and social media.
• Ad Operations: An overview of the ad operations process, including ad trafficking, ad serving, and ad reporting. This unit will cover topics such as ad tags, ad servers, and ad networks, as well as best practices for monitoring and optimizing ad performance.
• Audience Targeting: Understanding how to target specific audience segments with your ad placements. This unit will cover topics such as demographic targeting, geographic targeting, and behavioral targeting, as well as best practices for using data to inform your targeting strategy.
• Ad Revenue Optimization: Techniques for maximizing ad revenue through effective ad placement and yield management. This unit will cover topics such as ad pricing models, header bidding, and ad refresh, as well as best practices for testing and optimizing ad performance.
• Ad Creative and Design: Understanding the principles of effective ad creative and design. This unit will cover topics such as ad copywriting, ad design, and ad testing, as well as best practices for creating ads that engage and convert.
• Ad Fraud and Viewability: Understanding the risks of ad fraud and viewability, and how to protect yourself against them. This unit will cover topics such as bots, ad impressions, and ad viewability, as well as best practices for monitoring and mitigating fraud.
• Advertising Compliance: Understanding the legal and regulatory requirements for online advertising. This unit will cover topics such as data privacy, truth in advertising, and industry standards, as well as best practices for staying compliant with relevant laws and regulations.
• Ad Campaign Management: Understanding the process of planning, executing, and measuring ad campaigns. This unit will cover topics such as ad budgeting, ad scheduling, and ad reporting, as well as
Karriereweg
Zugangsvoraussetzungen
- Grundlegendes Verständnis des Themas
- Englischkenntnisse
- Computer- und Internetzugang
- Grundlegende Computerkenntnisse
- Engagement, den Kurs abzuschließen
Keine vorherigen formalen Qualifikationen erforderlich. Kurs für Zugänglichkeit konzipiert.
Kursstatus
Dieser Kurs vermittelt praktisches Wissen und Fähigkeiten für die berufliche Entwicklung. Er ist:
- Nicht von einer anerkannten Stelle akkreditiert
- Nicht von einer autorisierten Institution reguliert
- Ergänzend zu formalen Qualifikationen
Sie erhalten ein Abschlusszertifikat nach erfolgreichem Abschluss des Kurses.
Warum Menschen uns für ihre Karriere wählen
Bewertungen werden geladen...
Häufig gestellte Fragen
Kursgebühr
- 3-4 Stunden pro Woche
- Frühe Zertifikatslieferung
- Offene Einschreibung - jederzeit beginnen
- 2-3 Stunden pro Woche
- Regelmäßige Zertifikatslieferung
- Offene Einschreibung - jederzeit beginnen
- Voller Kurszugang
- Digitales Zertifikat
- Kursmaterialien
Kursinformationen erhalten
Als Unternehmen bezahlen
Fordern Sie eine Rechnung für Ihr Unternehmen an, um diesen Kurs zu bezahlen.
Per Rechnung bezahlenEin Karrierezertifikat erwerben
