Global Certificate in Email Marketing: Future-Ready Essentials

Name: Global Certificate in Email Marketing: Future-Ready Essentials
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Kursdetails

• Email Marketing Fundamentals: Understanding the basics of email marketing, its importance, and how it fits into the digital marketing landscape.
• List Building and Management: Strategies for building and managing a high-quality email list, including list segmentation and hygiene.
• Email Design and Content Creation: Best practices for designing and creating engaging email content, including copywriting and visual elements.
• Deliverability and Compliance: Ensuring high email deliverability by understanding and adhering to email regulations, such as CAN-SPAM and GDPR.
• Email Automation and Personalization: Implementing automated email campaigns and personalization techniques for improved engagement and conversion rates.
• Performance Metrics and Analysis: Measuring and analyzing email marketing performance using key metrics, such as open rates, click-through rates, and conversions.
• Future Trends in Email Marketing: Exploring emerging trends and technologies that will shape the future of email marketing, including artificial intelligence, machine learning, and voice-enabled email.

Karriereweg

The **Global Certificate in Email Marketing: Future-Ready Essentials** course prepares learners for various roles in the ever-evolving digital marketing landscape. Three prominent roles related to email marketing are Email Marketing Specialist, CRM & Email Marketing Manager, and Marketing Automation Manager. This 3D pie chart highlights their job market trends and the demand for each role in the UK. - **Email Marketing Specialist**: With a 60% share of the market, this role focuses on creating, managing, and optimizing email campaigns. - **CRM & Email Marketing Manager**: Holding a 25% share, professionals in this role manage email campaigns and customer relationship management systems. - **Marketing Automation Manager**: With a 15% share, these professionals manage marketing automation platforms and email marketing as part of multi-channel campaigns. The chart is responsive and adapts to various screen sizes, ensuring an optimal viewing experience. The Google Charts library has been correctly loaded using the script tag, and the data, options, and rendering logic have been defined within a