Global Certificate in CRM: Design & Marketing Automation

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The Global Certificate in CRM: Design & Marketing Automation is a comprehensive course that equips learners with essential skills for career advancement in the CRM industry. This course emphasizes the importance of CRM and Marketing Automation in today's business landscape, where companies strive to provide personalized customer experiences to drive growth and loyalty.

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About this course

With a focus on hands-on learning, this course covers various topics, including CRM strategy, design, implementation, and marketing automation tools. Learners will gain practical experience in using CRM platforms like Salesforce and marketing automation tools like Pardot, Marketo, and HubSpot. As businesses increasingly rely on data-driven marketing and customer engagement strategies, the demand for CRM and Marketing Automation professionals has never been higher. By completing this course, learners will be well-positioned to meet this demand and excel in their careers, with the skills and knowledge required to design and implement effective CRM and marketing automation strategies.

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Course Details


• CRM Design Fundamentals
• Customer Segmentation and Profiling
• Marketing Automation Platforms
• CRM Integration with Marketing Tools
• Designing Customer Journeys
• Personalization Techniques in CRM
• CRM Analytics and Reporting
• Email Marketing Automation
• Social Media Listening and Automation
• Mobile CRM and Marketing Strategies

Career Path

The Global Certificate in CRM: Design & Marketing Automation is an excellent choice for professionals looking to excel in the CRM industry. This certificate program focuses on two main areas: CRM Design and Marketing Automation. In the UK, CRM Design accounts for 30% of the job market, while Marketing Automation holds a more significant 70% share. A transparent 3D pie chart showcases the distribution of these roles in the UK, providing a visual representation of their market trends. The chart's responsive design ensures it adapts to all screen sizes, making it easily accessible for users on various devices. To enhance your understanding of these roles, here's a concise description of each: 1. CRM Design: CRM Design professionals are responsible for creating and customizing CRM platforms to suit an organization's needs. They ensure seamless integration, data management, and user-friendly interfaces, enabling businesses to manage customer relationships effectively. 2. Marketing Automation: Marketing Automation experts focus on streamlining and automating marketing tasks, allowing businesses to nurture leads and engage customers more efficiently. They leverage automation tools to create personalized marketing campaigns, track customer interactions, and analyze marketing performance. With this Global Certificate in CRM: Design & Marketing Automation, professionals can hone their skills in these growing fields and seize opportunities in the UK's thriving CRM job market.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN CRM: DESIGN & MARKETING AUTOMATION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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