Global Certificate in Data Analytics for Ad Campaigns
-- viewing nowThe Global Certificate in Data Analytics for Ad Campaigns is a comprehensive course designed to equip learners with essential data analytics skills for optimizing ad campaigns. This course highlights the importance of data-driven decision making in advertising, addressing the growing industry demand for professionals with data analytics expertise.
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Course Details
• Data Analysis Foundations: Understanding Data, Data Types, Data Structures, Data Cleaning
• Statistical Analysis for Ad Campaigns: Descriptive Statistics, Inferential Statistics, Hypothesis Testing, Regression Analysis
• Data Visualization Techniques: Chart Selection, Data Storytelling, Visual Design Principles
• Marketing Metrics and KPIs: Customer Lifetime Value, Conversion Rate, Customer Acquisition Cost, Return on Ad Spend
• Data Analytics Tools: Excel, SQL, Python, R
• A/B Testing and Experimentation: Designing Experiments, Analyzing Results, Interpreting Statistical Significance
• Data-Driven Ad Campaign Strategy: Target Audience Segmentation, Campaign Optimization, Performance Reporting
• Privacy and Ethics in Data Analytics: Data Protection, Informed Consent, Bias Mitigation
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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