Executive Development Programme in Google News Management
-- viewing nowThe Executive Development Programme in Google News Management is a certificate course designed to empower media professionals with the latest tools and techniques for news management. This program emphasizes the importance of data-driven decision making, innovative storytelling, and audience engagement in today's dynamic media landscape.
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Course Details
• Google News Management Fundamentals: Understanding the basics of Google News Management, including its purpose, benefits, and how it differs from traditional news management.
• Google News Algorithm: Learning about the algorithm that powers Google News and its impact on content visibility and search rankings.
• Google News Optimization Techniques: Discovering best practices for optimizing content for Google News, including headline and meta tag optimization.
• Google News Publisher Center: Navigating the Google News Publisher Center, including setting up a publication, verifying content, and tracking performance.
• Google News Content Guidelines: Comprehending and following Google News' content guidelines, including policies on hate speech, violence, and other inappropriate content.
• Google News Keyword Research: Utilizing keyword research tools and techniques to identify relevant and high-value keywords for Google News optimization.
• Google News Analytics: Analyzing performance data in Google News, including clicks, impressions, and engagement metrics, to inform content strategy.
• Google News Audience Engagement: Strategies for increasing audience engagement in Google News, including social media integration, push notifications, and user-generated content.
• Google News Monetization: Exploring monetization options in Google News, including display ads, sponsored content, and affiliate marketing.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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