Professional Certificate in SEO & Strategic Marketing

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The Professional Certificate in SEO & Strategic Marketing is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program highlights the importance of Search Engine Optimization (SEO) and strategic marketing in today's online-focused business world.

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About this course

In this course, you will gain an in-depth understanding of SEO fundamentals, keyword research, on-page and off-page optimization, and link building. Moreover, you will learn how to develop and implement strategic marketing plans that drive online traffic, improve search engine rankings, and increase brand visibility. With the ever-growing demand for digital marketing professionals, this Professional Certificate in SEO & Strategic Marketing will provide you with a competitive edge in the job market. By mastering these skills, you will be able to help businesses thrive in the digital landscape, making you an indispensable asset to any organization.

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Course Details

• Basic SEO Fundamentals
• Keyword Research and Analysis
• On-Page Optimization Techniques
• Technical SEO: Website Architecture and Mobile Optimization
• Link Building Strategies
• Local SEO and Google My Business
• SEO Analytics and Reporting
• Content Marketing for SEO
• Advanced SEO Strategies
• SEO & Strategic Marketing: Integration and Alignment

Career Path

In the ever-evolving digital landscape, SEO and strategic marketing skills are in high demand. This 3D pie chart represents the current UK job market trends for professionals with a certification in SEO and strategic marketing. * **SEO Specialist**: 45% of the market demand, with an average salary range of £28,000 to £45,000 per year. * **Marketing Manager**: 25% of the market demand, with an average salary range of £35,000 to £65,000 per year. * **Content Marketer**: 15% of the market demand, with an average salary range of £25,000 to £40,000 per year. * **PPC Specialist**: 10% of the market demand, with an average salary range of £28,000 to £50,000 per year. * **Social Media Manager**: 5% of the market demand, with an average salary range of £25,000 to £45,000 per year. As you can see, SEO specialists and marketing managers are the most sought-after roles in the industry, while content marketers, PPC specialists, and social media managers also offer ample opportunities for certified professionals. With the right skill set and continuous learning, you can excel in your digital marketing career.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SEO & STRATEGIC MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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