Professional Certificate in Customer-Focused Digital Marketing
-- viewing nowThe Professional Certificate in Customer-Focused Digital Marketing is a comprehensive course designed to equip learners with essential skills for career advancement in the digital marketing industry. This program emphasizes the importance of understanding customer needs and preferences, and utilizing data-driven strategies to engage and retain customers.
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Course Details
• Unit 1: Introduction to Digital Marketing & Customer Experience
• Unit 2: Customer-centric Digital Marketing Strategy
• Unit 3: Search Engine Optimization (SEO) & User Experience (UX)
• Unit 4: Content Marketing for Customer Engagement
• Unit 5: Social Media Marketing & Community Building
• Unit 6: Email Marketing & Automation for Personalized Customer Journeys
• Unit 7: Data-driven Customer Segmentation & Targeting
• Unit 8: Digital Advertising & Customer Retargeting
• Unit 9: Mobile Marketing & Local SEO
• Unit 10: Analytics & Optimization for Continuous Customer-focused Improvement
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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