Executive Development Programme in Social Media Lead Generation
-- viewing nowThe Executive Development Programme in Social Media Lead Generation certificate course is a comprehensive program designed to meet the growing industry demand for social media and digital marketing experts. This course emphasizes the importance of leveraging social media for lead generation, a critical aspect of modern business growth strategies.
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Course Details
• Social Media Fundamentals: Understanding social media platforms, audience behavior, and content strategy.
• Lead Generation Basics: Defining leads, identifying target audiences, and setting up lead generation goals.
• Creating Engaging Content: Developing compelling social media content to attract and convert leads.
• Leveraging LinkedIn: Utilizing LinkedIn for B2B lead generation, including Company Pages, LinkedIn Groups, and Sales Navigator.
• Facebook & Instagram Lead Generation: Strategies for generating leads through Facebook and Instagram, including ads, Messenger, and Stories.
• Twitter Lead Generation: Techniques for lead generation using Twitter, including Promoted Tweets, Lead Generation Cards, and Twitter Lists.
• Measurement and Optimization: Tracking and analyzing lead generation efforts, A/B testing, and continuous improvement.
• Privacy and Compliance: Ensuring data privacy and adhering to social media platform policies and terms of service.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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