Professional Certificate in Mobile Ad Measurement Techniques

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The Professional Certificate in Mobile Ad Measurement Techniques is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving mobile advertising industry. This certificate course focuses on the importance of mobile ad measurement techniques, which are critical for optimizing advertising campaigns, improving user engagement, and maximizing return on investment (ROI).

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About this course

With the increasing demand for mobile advertising, businesses are looking for professionals who can help them measure the effectiveness of their mobile ad campaigns. This course provides learners with hands-on experience in using various mobile ad measurement tools and techniques, enabling them to make data-driven decisions that can positively impact business outcomes. By completing this course, learners will gain a competitive edge in the job market and be well-prepared to take on new challenges in the mobile advertising industry.

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Course Details

Mobile Ad Measurement Fundamentals: Understanding the basics of mobile ad measurement techniques, including key metrics, data collection methods, and attribution models.
Mobile Ad Formats: Exploring various mobile ad formats such as banners, interstitials, native ads, video ads, and playable ads, and their respective measurement challenges and best practices.
Mobile Ad Campaign Setup: Learning how to set up and configure mobile ad campaigns, including audience targeting, ad creative optimization, and bid management strategies.
Mobile Ad Tracking and Analytics: Understanding the principles of mobile ad tracking and analytics, including event tracking, conversion tracking, and funnel analysis.
Mobile Ad Fraud Detection and Prevention: Identifying and mitigating common mobile ad fraud schemes, such as click spam, bot traffic, and install hijacking.
Mobile App Attribution: Delving into the complex world of mobile app attribution, including last-click vs. multi-touch attribution, fingerprinting, and cross-device tracking.
Mobile Ad Measurement Tools: Getting hands-on experience with popular mobile ad measurement tools, such as Google Analytics, Adjust, AppsFlyer, and Branch.
Mobile Ad Measurement Case Studies: Analyzing real-world mobile ad measurement case studies, including successes and failures, to derive insights and best practices.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE IN MOBILE AD MEASUREMENT TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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