Professional Certificate in Mobile Ad Measurement Techniques
-- viewing nowThe Professional Certificate in Mobile Ad Measurement Techniques is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving mobile advertising industry. This certificate course focuses on the importance of mobile ad measurement techniques, which are critical for optimizing advertising campaigns, improving user engagement, and maximizing return on investment (ROI).
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Course Details
• Mobile Ad Measurement Fundamentals: Understanding the basics of mobile ad measurement techniques, including key metrics, data collection methods, and attribution models.
• Mobile Ad Formats: Exploring various mobile ad formats such as banners, interstitials, native ads, video ads, and playable ads, and their respective measurement challenges and best practices.
• Mobile Ad Campaign Setup: Learning how to set up and configure mobile ad campaigns, including audience targeting, ad creative optimization, and bid management strategies.
• Mobile Ad Tracking and Analytics: Understanding the principles of mobile ad tracking and analytics, including event tracking, conversion tracking, and funnel analysis.
• Mobile Ad Fraud Detection and Prevention: Identifying and mitigating common mobile ad fraud schemes, such as click spam, bot traffic, and install hijacking.
• Mobile App Attribution: Delving into the complex world of mobile app attribution, including last-click vs. multi-touch attribution, fingerprinting, and cross-device tracking.
• Mobile Ad Measurement Tools: Getting hands-on experience with popular mobile ad measurement tools, such as Google Analytics, Adjust, AppsFlyer, and Branch.
• Mobile Ad Measurement Case Studies: Analyzing real-world mobile ad measurement case studies, including successes and failures, to derive insights and best practices.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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