Professional Certificate in Display Ad Performance

Name: Professional Certificate in Display Ad Performance
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The Professional Certificate in Display Ad Performance is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on display advertising, a critical component of modern marketing strategies, and teaches learners how to create, manage, and optimize display ad campaigns for maximum ROI.

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About this course

With the increasing demand for digital marketing professionals, this course provides learners with a competitive edge by offering industry-recognized certification. Learners will gain hands-on experience with popular ad platforms like Google Display Network, master data analysis and visualization tools, and develop a deep understanding of customer behavior and targeting strategies. By completing this course, learners will be able to demonstrate their expertise in display ad performance, increase their value in the job market, and advance their careers in digital marketing.

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Course Details

• Unit 1: Introduction to Display Ad Performance
• Unit 2: Understanding Display Ad Formats
• Unit 3: Setting Up Display Ad Campaigns
• Unit 4: Targeting Strategies for Display Ads
• Unit 5: Crafting Effective Display Ad Creative
• Unit 6: Measuring Display Ad Performance
• Unit 7: Optimizing Display Ad Campaigns
• Unit 8: Leveraging Audience Data for Display Ads
• Unit 9: Combining Display Ads with Other Channels
• Unit 10: Trends and Future Directions in Display Advertising

Career Path

The Professional Certificate in Display Ad Performance is a valuable credential in today's digital marketing landscape. This certificate offers various career paths, each with its unique job market trends, salary ranges, and skill demand in the UK. Let's explore these roles to understand their significance better: 1. **Display Ad Analyst:** Display ad analysts focus on optimizing ad campaigns to maximize ROI. They often work with creative teams and marketing managers to ensure ads reach the right audiences. The demand for display ad analysts is growing, with a 30% share in the display ad performance field. 2. **Performance Specialist:** Performance specialists are responsible for monitoring and enhancing digital marketing campaigns' performance. They analyze user behavior, optimize campaign targeting, and utilize data-driven strategies to improve ad performance. The role accounts for 40% of the display ad performance job market. 3. **Data Scientist (Ad Performance):** Data scientists in the ad performance field specialize in analyzing complex data sets to derive valuable insights. They develop predictive models, conduct A/B testing, and help businesses make informed decisions regarding their ad campaigns. This role contributes 20% to the display ad performance job market. 4. **Digital Marketing Manager:** Digital marketing managers lead a team of marketing professionals and oversee the organization's digital marketing strategy. They focus on enhancing brand awareness, driving website traffic, and increasing sales through various digital channels. The digital marketing manager role accounts for 10% of the display ad performance job market. The Google Charts 3D pie chart above provides a visual representation of these roles and their significance in the display ad performance career landscape. The chart's transparent background and responsive design ensure an engaging user experience, making it easy to explore the data on any device.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

PROFESSIONAL CERTIFICATE IN DISPLAY AD PERFORMANCE

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.