Professional Certificate in Mobile Acquisition Essentials

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The Professional Certificate in Mobile Acquisition Essentials is a comprehensive course that provides learners with the essential skills needed to succeed in mobile user acquisition. With the ever-growing demand for mobile apps and services, there has never been a greater need for professionals who understand mobile acquisition strategies.

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About this course

This course covers the fundamental principles of mobile acquisition, including user acquisition strategies, mobile ad networks, and attribution tracking. Learners will also gain hands-on experience with popular mobile acquisition tools, such as Facebook Ads Manager and Google AdMob. By completing this course, learners will be equipped with the skills needed to drive user acquisition, increase app downloads, and improve mobile revenue streams. This course is ideal for digital marketers, product managers, and growth hackers looking to expand their skillset and advance their careers in the mobile industry. In summary, the Professional Certificate in Mobile Acquisition Essentials is a must-take course for anyone looking to succeed in the mobile acquisition field. With its comprehensive curriculum, hands-on learning approach, and industry-recognized certificate, this course provides learners with a clear path to career advancement in the mobile industry.

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Course Details

•  Mobile User Acquisition Fundamentals: Understanding the basics of mobile user acquisition, its importance, and the role it plays in mobile app growth.
•  Mobile App Store Optimization (ASO): Learning the best practices for App Store Optimization, including keyword research, app title, and visuals.
•  User Acquisition Channels: Exploring various user acquisition channels, such as social media, search ads, video ads, and influencer marketing.
•  User Acquisition Metrics: Identifying and understanding key user acquisition metrics, including Cost Per Install (CPI), Cost Per Action (CPA), and Return on Ad Spend (ROAS).
•  User Segmentation and Targeting: Discovering the importance of user segmentation and targeting for efficient user acquisition.
•  Mobile Ad Creative Best Practices: Designing compelling ad creatives to maximize user engagement and conversions.
•  Mobile App Analytics: Utilizing mobile app analytics tools to monitor and optimize user acquisition campaigns.
•  User Lifetime Value (LTV) and Payback Period: Calculating and understanding the importance of LTV and Payback Period in mobile user acquisition.
•  Cross-platform User Acquisition: Exploring strategies for cross-platform user acquisition and leveraging user insights.
•  Case Studies and Success Stories: Analyzing real-world case studies and success stories to understand best practices and successful mobile user acquisition strategies.

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Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN MOBILE ACQUISITION ESSENTIALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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