Certificate in Ads Manager: Conversion Tracking

Name: Certificate in Ads Manager: Conversion Tracking
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The Certificate in Ads Manager: Conversion Tracking is a comprehensive course designed to equip learners with essential skills in optimizing ad campaigns. This program emphasizes the importance of conversion tracking, a critical aspect of digital marketing that allows businesses to measure the success of their ad initiatives.

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About this course

With the increasing demand for competent digital marketers, this course provides learners with a competitive edge in the industry by teaching them how to analyze data, optimize ad spend, and improve ROI. Through hands-on exercises and real-world examples, learners will gain practical experience in using Ads Manager to track conversions and analyze data. The course covers topics such as creating and managing conversion tracking tags, setting up custom conversion events, and analyzing conversion reports. By the end of the course, learners will have the skills and knowledge necessary to drive successful ad campaigns, making them highly valuable to potential employers.

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Course Details

• Unit 1: Introduction to Ads Manager & Conversion Tracking
• Unit 2: Understanding Conversions & Business Goals
• Unit 3: Setting Up Facebook Pixel for Conversion Tracking
• Unit 4: Event Tracking & Standard Events
• Unit 5: Custom Conversions & Parameter Tracking
• Unit 6: Creating & Managing Conversion Tracking Campaigns
• Unit 7: Analyzing Conversion Data in Ads Manager
• Unit 8: Troubleshooting Conversion Tracking Issues
• Unit 9: Best Practices for Conversion Tracking
• Unit 10: Advanced Conversion Tracking Techniques

Career Path

In the UK, there is a growing demand for professionals with a Certificate in Ads Manager and Conversion Tracking skills. Organisations across various sectors are looking for experts that can help them manage and optimise their advertising campaigns. Let's have a look at the most in-demand roles and their respective market trends. 1. Digital Marketing Specialist (45%) Digital Marketing Specialists are responsible for creating and implementing digital marketing strategies to increase brand awareness and generate leads. With a Certificate in Ads Manager and Conversion Tracking, professionals can help businesses optimise their ad spend and measure return on investment (ROI). 2. PPC Specialist (25%) PPC (Pay-Per-Click) Specialists focus on managing and optimising paid search campaigns. With a Certificate in Ads Manager and Conversion Tracking, PPC Specialists can better understand the performance of their campaigns and use data-driven insights to improve ROI. 3. SEO Specialist (15%) SEO (Search Engine Optimisation) Specialists aim to increase a website's organic search visibility. A Certificate in Ads Manager and Conversion Tracking can help SEO Specialists track the effectiveness of their efforts, as well as understand how paid search impacts organic search performance. 4. Social Media Manager (15%) Social Media Managers create and manage social media strategies to increase brand awareness and engagement. With a Certificate in Ads Manager and Conversion Tracking, Social Media Managers can better understand the performance of their campaigns, optimise ad spend, and measure ROI. The Certificate in Ads Manager and Conversion Tracking offers professionals a competitive edge in the UK job market. By understanding the intricacies of ads management and conversion tracking, professionals can contribute to their organisation's growth and demonstrate their value.

Entry Requirements

Basic understanding of the subject matter
Proficiency in English language
Computer and internet access
Basic computer skills
Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

Not accredited by a recognized body
Not regulated by an authorized institution
Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

CERTIFICATE IN ADS MANAGER: CONVERSION TRACKING

is awarded to

Learner Name

who has completed a programme at

London School of International Business (LSIB)

Awarded on

05 May 2025

Blockchain Id: s-1-a-2-m-3-p-4-l-5-e

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.