Global Certificate in Custom Audiences: Advanced Techniques

-- viewing now

The Global Certificate in Custom Audiences: Advanced Techniques is a comprehensive course designed to equip learners with the skills needed to excel in the rapidly evolving field of digital marketing. This course focuses on custom audiences, an essential aspect of digital advertising that allows businesses to target specific consumer groups based on their interests, behaviors, and demographics.

5.0
Based on 6,445 reviews

5,735+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's digital age, custom audiences have become increasingly important, with businesses seeking professionals who can leverage advanced techniques to reach their target audiences effectively. This course provides learners with a deep understanding of these techniques, from data analysis and segmentation to audience targeting and personalization. By completing this course, learners will gain a competitive edge in the job market, demonstrating their expertise in custom audiences and advanced digital marketing strategies. With a focus on practical application, this course equips learners with the skills they need to drive business growth and advance their careers.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

Unit 1: Introduction to Custom Audiences: Understanding the basics of custom audiences and their role in targeted advertising. • Unit 2: Building Custom Audiences: Creating custom audiences using different data sources such as website traffic, customer lists, and engagement on your platform. • Unit 3: Advanced Audience Targeting: Utilizing advanced techniques for targeting custom audiences, including lookalike audiences, custom audience exclusions, and audience insights. • Unit 4: Dynamic Ads: Leveraging dynamic ads to personalize ads for individual users based on their behavior and preferences. • Unit 5: Custom Audience Measurement: Evaluating the performance of custom audience campaigns through relevant metrics and analytics. • Unit 6: Scaling Custom Audiences: Strategies for scaling custom audiences while maintaining performance and relevance. • Unit 7: Cross-platform Custom Audiences: Creating and managing custom audiences across multiple platforms, including Facebook, Instagram, and Google Ads. • Unit 8: Audience Suppression and Exclusions: Utilizing audience suppression and exclusions to ensure that ads are only shown to the most relevant audiences. • Unit 9: Privacy and Compliance: Ensuring that custom audience campaigns comply with relevant privacy regulations and best practices. • Unit 10: Future of Custom Audiences: Exploring emerging trends and future developments in custom audience targeting and personalization.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN CUSTOM AUDIENCES: ADVANCED TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment