Executive Development Programme in Market Research for Digital Transformation
-- viewing nowThe Executive Development Programme in Market Research for Digital Transformation is a certificate course designed to empower professionals with essential skills to navigate the rapidly evolving digital landscape. This programme highlights the importance of data-driven decision-making and market research in digital transformation, addressing industry demand for experts who can leverage data to drive business growth.
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Course Details
• Digital Transformation: Understanding the Impact and Opportunities
• Market Research Fundamentals for Digital Channels
• Data Analysis for Digital Market Research
• Customer Experience (CX) and Digital Transformation
• Social Media and Content Marketing Analytics
• Mobile Marketing and Analytics
• Search Engine Marketing (SEM) and Optimization (SEO)
• Programmatic Advertising and Real-time Bidding (RTB)
• Marketing Attribution and Lifecycle Analytics
• Digital Transformation Strategy and Roadmap for Market Research
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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