Global Certificate in Market Research: A Practical Approach
-- viewing nowThe Global Certificate in Market Research: A Practical Approach is a comprehensive course designed to equip learners with essential skills for success in market research. This certification program focuses on the importance of data-driven decision making, market segmentation, survey design, and data analysis techniques.
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Course Details
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• Market Research Fundamentals
• Defining Research Objectives and Questions
• Secondary Research: Data Collection and Analysis
• Primary Research: Survey Design and Sampling
• Qualitative Research: Focus Groups and In-depth Interviews
• Quantitative Research: Data Analysis and Interpretation
• Market Segmentation and Targeting
• Market Research Report Writing and Presentation
• Ethical Considerations in Market Research
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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