Professional Certificate Twitter Marketing: Campaign Management

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About this course

org/professional-certificate/twitter-marketing-campaign-management">Twitter Marketing: Campaign Management Professional Certificate on edX is a crucial course for digital marketers seeking to amplify their brand's online presence. This program, offered by Twitter in partnership with Simplilearn, focuses on honing your skills in planning, executing, and optimizing Twitter campaigns. It highlights the importance of data-driven decision-making and measuring campaign performance. With over 330 million active users, Twitter offers a vast platform for businesses to reach their target audience. Consequently, there is a high industry demand for professionals proficient in Twitter marketing. By earning this certificate, learners will gain a competitive edge, equipping them with essential skills for career advancement in digital marketing. Topics covered include Twitter Ads fundamentals, campaign strategy and management, Twitter Ads targeting, and measuring and optimizing Twitter Ad campaigns.

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Course Details

• Understanding Twitter Marketing
• Setting Up a Twitter Business Account
• Creating Effective Twitter Campaigns
• Identifying Target Audiences for Twitter Campaigns
• Crafting Engaging Twitter Posts
• Twitter Advertising Formats and Best Practices
• Twitter Analytics and Campaign Metrics
• A/B Testing and Optimization in Twitter Campaigns
• Building and Managing a Twitter Community
• Best Practices for Twitter Campaign Management

Career Path

In the ever-evolving digital marketing landscape, delving into Twitter marketing can open up a world of opportunities. The Professional Certificate Twitter Marketing: Campaign Management equips learners with the skills to drive impactful campaigns on Twitter. This section highlights the data visualization of relevant job market trends, salary ranges, and skill demand in the UK for roles aligned with this certification.Campaign Manager roles account for 45% of the market, making them the most in-demand. Social Media Manager roles follow closely at 25%, with Content Marketing Specialist (15%), PPC Specialist (10%), and SEO Specialist (5%) roles completing the landscape. This 3D Pie chart offers a comprehensive view of the industry, enabling informed career choices and continuous growth.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE TWITTER MARKETING: CAMPAIGN MANAGEMENT
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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