Global Certificate in Social Media Ads: Customer Journey Mapping

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The Global Certificate in Social Media Ads: Customer Journey Mapping is a comprehensive course designed to empower learners with essential skills for career advancement in digital marketing. This course focuses on the importance of mapping the customer journey in social media advertising, a crucial aspect of any successful digital marketing strategy.

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About this course

In today's digital age, understanding the customer journey is vital for businesses to effectively reach and engage their target audience. This course teaches learners how to use social media advertising to influence customer behavior, increase brand awareness, and drive conversions. By the end of this course, learners will have a deep understanding of customer journey mapping and how to use social media advertising to create effective campaigns that drive results. This course is in high demand in the industry, with businesses increasingly looking for marketers who can demonstrate expertise in social media advertising and customer journey mapping. Equipped with these skills, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations' digital marketing efforts.

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Course Details

Unit 1: Introduction to Customer Journey Mapping in Social Media Advertising
Unit 2: Understanding the Customer Journey Stages
Unit 3: Social Media Platforms and Customer Touchpoints
Unit 4: Data Analysis for Customer Journey Mapping
Unit 5: Creating Customer Personas for Effective Social Media Advertising
Unit 6: Mapping the Customer Journey in Social Media Ads
Unit 7: Analyzing and Optimizing the Social Media Ads Customer Journey
Unit 8: Measuring Success: Key Metrics for Customer Journey Mapping
Unit 9: Best Practices for Customer Journey Mapping in Social Media Advertising
Unit 10: Future Trends and Predictions in Customer Journey Mapping

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN SOCIAL MEDIA ADS: CUSTOMER JOURNEY MAPPING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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