Executive Development Programme in Ad Campaign ROI: Leading with Data

Name: Executive Development Programme in Ad Campaign ROI: Leading with Data
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The Executive Development Programme in Ad Campaign ROI: Leading with Data certificate course is a comprehensive program designed to enhance your ability to leverage data-driven insights for effective ad campaign management. With a focus on the latest industry trends and best practices, this course empowers you to make informed decisions that maximize return on investment (ROI).

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About this course

In today's data-centric world, the ability to lead with data is increasingly vital for career advancement in marketing and advertising. This course equips learners with essential skills in data analysis, ROI calculation, and campaign optimization, providing a strong foundation for success in a competitive industry. By completing this program, you will demonstrate your commitment to staying ahead of the curve and driving results through data-driven decision-making.

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Course Details

• Unit 1: Introduction to Ad Campaign ROI & Data-Driven Decision Making
• Unit 2: Understanding Key Performance Indicators (KPIs) in Ad Campaigns
• Unit 3: Data Collection Methods for Ad Campaign Analysis
• Unit 4: Data Analysis Tools and Techniques for Ad Campaign ROI
• Unit 5: Leveraging Data Visualization to Interpret Ad Campaign Results
• Unit 6: Utilizing Advanced Analytics for Predictive Campaign Modeling
• Unit 7: Implementing A/B Testing and Multi-Variate Analysis in Ad Campaigns
• Unit 8: Cross-Channel Attribution and Measurement Strategies
• Unit 9: Aligning Ad Campaign Strategy with Business Objectives
• Unit 10: Building a Data-Centric Organizational Culture

Career Path

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