Executive Development Programme in Sales Automation and CRM
-- viewing nowThe Executive Development Programme in Sales Automation and CRM is a certificate course designed to empower professionals with the latest tools and techniques in sales automation and customer relationship management. This programme is crucial in today's data-driven business environment, where efficient sales processes and robust CRM systems are essential for business growth and customer retention.
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Course Details
• Introduction to Sales Automation: Understanding the basics of sales automation, its benefits, and how it can streamline the sales process.
• CRM Fundamentals: Learning the core concepts of Customer Relationship Management (CRM), its importance, and how it enhances sales performance.
• Setting up a Sales Automation System: Exploring the process of selecting, implementing, and integrating a sales automation platform within an organization.
• Data Management in Sales Automation: Understanding the significance of data quality, data segmentation, and data enrichment for effective sales automation.
• Lead Management & Scoring: Learning techniques for managing leads, scoring them based on engagement and sales readiness.
• Sales Pipeline Management: Mastering the art of managing the sales pipeline, forecasting sales, and tracking sales performance.
• Email & Communication Automation: Implementing automated email campaigns and communication strategies for efficient sales outreach.
• Integrating CRM & Marketing Automation: Understanding the synergy between CRM and marketing automation, and how to integrate them for seamless lead generation and nurturing.
• Sales Analytics & Reporting: Leveraging data analytics and reporting tools to monitor sales performance, identify trends, and make informed decisions.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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