Executive Development Programme in Social Media: Action Plan

Name: Executive Development Programme in Social Media: Action Plan
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The Executive Development Programme in Social Media: Action Plan certificate course is a comprehensive program designed to meet the growing industry demand for social media expertise. This course emphasizes the importance of social media in today's digital landscape, providing learners with essential skills to drive business growth and advance their careers.

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Learners will gain a deep understanding of social media strategy, content creation, analytics, and campaign management. They will develop an actionable plan to enhance their organization's social media presence, engage with audiences, and measure success. The course is led by industry experts, ensuring learners receive practical, up-to-date knowledge. In an era where social media plays a critical role in brand reputation and customer engagement, this course is invaluable for professionals seeking to stay ahead of the curve. By completing this program, learners will be equipped with the skills to lead social media initiatives, demonstrate ROI, and drive business results, setting them apart in a competitive job market.

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Detalles del Curso

• Social Media Strategy
• Social Media Audit
• Content Marketing Plan
• Social Media Policy Development
• Social Listening and Monitoring
• Paid Social Media Advertising
• Social Media Analytics
• Influencer Marketing
• Social Media Crisis Management
• Video Marketing on Social Media

Trayectoria Profesional

The Executive Development Programme in Social Media offers a comprehensive approach to honing the skills required for a successful career in social media management. This section highlights the action plan, represented by a visually engaging 3D pie chart, featuring the most in-demand social media roles in the UK, along with their respective market shares. 1. **Social Media Manager (35%)** Social Media Managers are the backbone of any digital marketing team. They lead the strategy and execution of an organisation's social media presence, ensuring the brand voice is consistent and engaging across all platforms. 2. **Digital Marketing Specialist (25%)** A Digital Marketing Specialist targets online audiences through various channels, including social media, email, and search engines. They are responsible for measuring and optimising campaigns, keeping up-to-date with the latest trends, and identifying new opportunities. 3. **Content Marketing Manager (20%)** Content Marketing Managers create and manage content for an organisation's digital presence. They plan, develop, and implement content strategies to increase brand awareness, improve customer engagement, and drive lead generation. 4. **SEO Specialist (10%)** SEO Specialists optimise websites to increase organic search rankings and drive targeted, high-converting traffic. They stay on top of search engine algorithm updates, conduct keyword research, and perform technical SEO audits to ensure websites are easily crawlable and indexable. 5. **PPC Specialist (10%)** PPC Specialists manage and optimise paid advertising campaigns on platforms such as Google Ads and social media. They focus on keyword research, ad copywriting, bid management, and campaign analysis to ensure a strong return on investment.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA: ACTION PLAN

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London School of International Business (LSIB)

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05 May 2025

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