Executive Development Programme in Ad Technology & Strategy

Name: Executive Development Programme in Ad Technology & Strategy
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The Executive Development Programme in Ad Technology & Strategy certificate course is a comprehensive program designed to meet the growing industry demand for experts in advertising technology. This course emphasizes the importance of ad technology in today's digital landscape and provides learners with essential skills to advance their careers in this field.

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Acerca de este curso

The course covers various topics, including programmatic advertising, ad operations, data analytics, and digital marketing strategies. Learners will gain hands-on experience with the latest ad technology tools and platforms, enabling them to optimize campaigns, improve ad performance, and make data-driven decisions. With the ever-evolving advertising landscape, this course is essential for professionals looking to stay ahead of the curve and gain a competitive edge. By completing this program, learners will be equipped with the skills and knowledge necessary to excel in their current roles and take on new responsibilities in ad technology and strategy.

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Detalles del Curso

• Ad Technology Landscape
• Programmatic Advertising
• Ad Targeting and Personalization
• Ad Attribution and Analytics
• Mobile Advertising and ASO
• Social Media Advertising Strategy
• Video Advertising and Streaming Services
• Ad Fraud Prevention and Brand Safety
• Cross-Channel Advertising Campaigns
• Future Trends in Ad Technology

Trayectoria Profesional

In the ever-evolving ad technology and strategy industry, executive development programmes are essential for staying ahead. This 3D pie chart highlights the most in-demand roles in the UK market, based on job market trends, salary ranges, and skill demand. 1. **Ad Operations Specialist (25%)** Ad Operations Specialists manage the technical aspects of digital advertising campaigns, ensuring smooth workflows and optimal performance. 2. **Ad Tech Engineer (20%)** Ad Tech Engineers design, implement, and maintain ad technology platforms, playing a crucial role in shaping programmatic advertising. 3. **Ad Strategist (20%)** Ad Strategists formulate data-driven ad campaign strategies, creating tailored solutions to meet specific business goals. 4. **Data Analyst (15%)** Data Analysts interpret complex data sets, enabling businesses to make informed decisions and boost ROI. 5. **Marketing Analytics Manager (10%)** Marketing Analytics Managers use advanced analytical techniques to measure and optimise marketing campaigns, impacting overall marketing strategy. 6. **Sales Director (10%)** Sales Directors lead sales teams, driving revenue growth by building and maintaining client relationships. The chromatic chart showcases a diverse range of roles, each with its unique requirements and challenges. Enrol in our Executive Development Programme in Ad Technology & Strategy to gain a comprehensive understanding and develop the skills necessary to thrive in this exciting industry.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECHNOLOGY & STRATEGY

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London School of International Business (LSIB)

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