Executive Development Programme in Creative Media Strategies

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 Media Strategy Development: Understanding the primary components of a successful media strategy, including target audience identification, channel selection, and message development.  
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 Creative Content Creation: Developing compelling and engaging content that resonates with the target audience, with a focus on storytelling, visual design, and messaging.  
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 Digital Marketing Fundamentals: Learning the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.  
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 Data Analysis and Metrics: Understanding the key performance indicators (KPIs) for measuring the success of a media campaign, including website traffic, conversion rates, and social media engagement.  
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 Cross-Platform Campaign Management: Managing campaigns across multiple channels, including social media, email, and display advertising, to maximize reach and engagement.  
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 Influencer Marketing Strategies: Leveraging influencers and brand ambassadors to amplify messaging and reach new audiences.  
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 Crisis Management and Reputation Management: Developing strategies for managing negative press and maintaining a positive brand reputation in the face of a crisis.  
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 Ethics and Regulations in Creative Media: Understanding the ethical considerations and legal regulations surrounding creative media strategies, including privacy, intellectual property, and advertising standards.