Certificate in E-commerce Retargeting Metrics

Name: Certificate in E-commerce Retargeting Metrics
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The Certificate in E-commerce Retargeting Metrics is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly growing e-commerce industry. This course focuses on retargeting metrics, a critical aspect of e-commerce marketing that enables businesses to re-engage potential customers who have previously shown interest in their products or services.

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À propos de ce cours

With the increasing demand for e-commerce professionals who can effectively leverage data to drive business growth, this course is more important than ever. Learners will gain a deep understanding of retargeting strategies, measurement techniques, and optimization methods, equipping them with the skills to make data-driven decisions and drive successful e-commerce campaigns. By completing this course, learners will not only demonstrate their expertise in retargeting metrics but also position themselves as valuable assets in the competitive e-commerce industry. Whether you're an aspiring e-commerce professional or a seasoned marketer looking to expand your skillset, this course is an essential step towards career advancement and success in the e-commerce field.

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Détails du cours

•
Understanding E-commerce Retargeting
•
Importance of Retargeting Metrics in E-commerce
•
Key Retargeting Metrics: Impressions, Clicks, and Conversions
•
Measuring Return on Ad Spend (ROAS) in Retargeting Campaigns
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Analyzing Frequency and Recency in E-commerce Retargeting
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Evaluating Customer Lifetime Value (CLV) in Retargeting Campaigns
•
Segmentation Strategies for Effective Retargeting
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Creating and Measuring Retargeting Campaign Objectives
•
A/B Testing and Optimizing Retargeting Campaigns

Parcours professionnel

In the ever-evolving world of e-commerce, retargeting metrics have become essential for businesses aiming to re-engage potential customers. With the increasing demand for professionals skilled in E-commerce Retargeting Metrics, there are abundant job opportunities available in the UK market. To shed light on this growing industry, here's a breakdown of popular roles, their salary ranges, and the skills required to excel in these positions. E-commerce Retargeting Specialist: Delve into the fascinating role of an E-commerce Retargeting Specialist, responsible for creating and optimizing retargeting campaigns to convert window shoppers into loyal customers. According to recent data, these professionals hold a significant 45% share of the e-commerce retargeting job market in the UK. E-commerce Analyst: With a 30% share, E-commerce Analysts play a crucial part in the industry, interpreting data and trends to improve online sales strategies and customer experiences. These analysts are in charge of evaluating retargeting campaign performance and recommending improvements. Digital Marketing Specialist: Equally important, Digital Marketing Specialists account for 25% of the e-commerce retargeting job market. They design, build, and implement effective digital marketing campaigns, including retargeting strategies, to drive online traffic and conversions. With these roles in high demand, it's essential to stay updated on the latest e-commerce retargeting trends and refine your skillset to stand out in the competitive job market. By mastering tools such as Google Analytics, Adobe Analytics, and marketing automation platforms, you'll position yourself as a valuable asset to potential employers and secure a rewarding career in this thriving field.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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CERTIFICATE IN E-COMMERCE RETARGETING METRICS

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London School of International Business (LSIB)

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05 May 2025

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