Professional Certificate in AdTech and Analytics

Name: Professional Certificate in AdTech and Analytics
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The Professional Certificate in AdTech and Analytics is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving AdTech industry. This program focuses on the critical areas of digital advertising and analytics, providing a solid understanding of data-driven marketing strategies and technologies.

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À propos de ce cours

In today's digital age, the demand for AdTech professionals is at an all-time high, and this course offers a valuable opportunity for career advancement. By mastering in-demand tools and platforms, learners will gain a competitive edge in the job market and be able to make informed, data-driven decisions that drive business growth. Throughout the course, learners will develop a deep understanding of programmatic advertising, data analytics, and attribution modeling. They will also gain hands-on experience with industry-leading tools such as Google Marketing Platform, The Trade Desk, and Salesforce DMP. By the end of the program, learners will be prepared to take on leadership roles in AdTech and analytics, driving innovation and success in the digital age.

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Détails du cours

• Unit 1: Introduction to AdTech and Analytics
• Unit 2: Programmatic Advertising and Real-Time Bidding
• Unit 3: Data Analysis for AdTech
• Unit 4: Digital Advertising Formats and Channels
• Unit 5: AdTech Platforms and Tools
• Unit 6: Ad Campaign Management and Optimization
• Unit 7: Ad Attribution and Cross-Channel Tracking
• Unit 8: Data Privacy and Compliance in AdTech
• Unit 9: AdTech Trends and Future Developments
• Unit 10: AdTech Ethics and Responsibility

Parcours professionnel

The **Professional Certificate in AdTech and Analytics** is an excellent option for those looking to dive into the rapidly growing advertising technology and data analytics sectors. With the demand for skilled professionals on the rise, consider these roles and their respective market trends in the UK: 1. **Digital Marketing Specialist**: As businesses continue to invest in digital marketing, the need for experts in this field will remain high. In the UK, 25% of the AdTech and Analytics job market is dedicated to digital marketing specialists. 2. **Data Analyst**: With a strong focus on data-driven decision-making, data analysts are essential in many industries. The UK job market reflects this, with 20% of roles dedicated to data analysts. 3. **Ad Operations Specialist**: These professionals manage advertising campaigns and ensure they run smoothly. The UK market allocates 15% of its AdTech and Analytics roles to ad operations specialists. 4. **SEO Specialist**: Optimizing websites for search engines is a crucial aspect of digital marketing. In the UK, SEO specialists hold 12% of AdTech and Analytics positions. 5. **Media Planner**: Media planners determine the best platforms and strategies for advertising campaigns. The UK has 10% of its AdTech and Analytics jobs dedicated to media planners. 6. **Social Media Manager**: Social media is a significant aspect of digital marketing, and with 8% of the UK's AdTech and Analytics roles, social media managers play a vital part. 7. **Content Marketing Specialist**: Creating engaging and valuable content is essential for businesses to attract and retain customers. Content marketing specialists account for 5% of the UK's AdTech and Analytics jobs. These statistics show promising prospects for those interested in AdTech and Analytics careers. With the right skills and training, professionals can tap into this growing field and contribute to the success of various organizations.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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PROFESSIONAL CERTIFICATE IN ADTECH AND ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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