Executive Development Programme in Social Media and Customer Relations

Name: Executive Development Programme in Social Media and Customer Relations
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The Executive Development Programme in Social Media and Customer Relations is a certificate course designed to empower professionals with the necessary skills to excel in today's digital landscape. This program emphasizes the importance of social media and customer relations in driving business growth and brand recognition.

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À propos de ce cours

In an era where digital presence is crucial, this course meets the rising industry demand for professionals who can effectively manage social media platforms and build strong customer relationships. Learners will gain essential skills in social media strategy, customer engagement, data analysis, and digital marketing tools, equipping them for career advancement in various sectors. By integrating practical experience and theoretical knowledge, this program bridges the gap between traditional and digital business practices, ensuring that learners are well-prepared to navigate the challenges and opportunities of the modern marketplace.

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Détails du cours

• Social Media Fundamentals
• Understanding Customer Relations in the Digital Age
• Social Media Strategy for Customer Engagement
• Social Listening and Monitoring for Customer Insights
• Content Creation and Curation for Social Media
• Social Media Analytics and Reporting
• Building and Managing Online Communities
• Social Media Customer Service Best Practices
• Influencer Marketing and Relationship Management
• Privacy, Security, and Ethical Considerations in Social Media

Parcours professionnel

The **Executive Development Programme in Social Media and Customer Relations** is designed to equip professionals with the necessary skills to excel in the ever-evolving digital landscape. Focusing on the UK market, this programme covers essential roles that are currently in high demand. With the increasing importance of **social media management** and **customer relations**, professionals with expertise in these areas are highly sought after by businesses. The programme covers various aspects of these roles, including strategy development, content creation, community management, and customer support. A **social media manager** is responsible for creating and implementing social media strategies to enhance brand awareness, engage with the audience, and drive website traffic. The average salary range for a social media manager in the UK is £28,000 to £45,000 per year, and the role requires skills in content creation, data analysis, and social media platforms. As a **customer relations manager**, professionals work on improving customer satisfaction, handling complaints, and maintaining relationships with clients. This role typically offers a salary range of £30,000 to £55,000 per year in the UK, and it requires strong communication, problem-solving, and interpersonal skills. In addition to these core roles, the programme also covers **digital marketing specialists** and **content marketing specialists** – two growing areas in the industry. Digital marketing specialists handle various digital channels, such as email, search engines, and social media, while content marketing specialists focus on creating and managing valuable content to attract and retain a clearly defined audience. These roles are integral to modern businesses, and the demand for skilled professionals in social media and customer relations is expected to grow in the coming years. By participating in the Executive Development Programme, you will gain insights into these in-demand roles and enhance your career prospects in the ever-evolving digital landscape.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA AND CUSTOMER RELATIONS

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Nom de l'Apprenant

qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

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