Global Certificate in Data-Driven Customer Relationship Management
-- ViewingNowThe Global Certificate in Data-Driven Customer Relationship Management is a comprehensive course designed to empower professionals with essential skills in leveraging data for customer relationship management. This certification is crucial in today's data-driven world, where businesses rely on data to make informed decisions and drive customer engagement.
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Détails du cours
• Data-Driven CRM Fundamentals: Understanding CRM, its importance, and data-driven approach.
• Customer Data Management: Collecting, organizing, and analyzing customer data for insights.
• Segmentation and Targeting: Dividing customers into groups for personalized communication.
• Customer Relationship Metrics: Measuring and tracking CRM performance with KPIs.
• Customer Lifecycle Management: Managing customer interactions throughout the lifecycle.
• Data Privacy and Security: Ensuring customer data is secure and compliant with regulations.
• Customer Experience Management: Improving customer satisfaction and loyalty through data-driven strategies.
• Marketing Automation: Automating marketing tasks for efficiency and personalization.
• Data Visualization and Reporting: Presenting data insights in an easy-to-understand format.
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