Executive Development Programme in Live Stream Strategy & Planning
-- ViewingNowThe Executive Development Programme in Live Stream Strategy & Planning is a certificate course designed to empower professionals with the skills necessary to thrive in the rapidly evolving world of live streaming. This programme emphasizes the importance of live streaming in today's digital landscape, highlighting its potential to drive engagement, build brand awareness, and generate revenue.
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โข Live Stream Strategy Foundation: Understanding the basics of live streaming, its benefits, and how it fits into an overall marketing strategy.
โข Target Audience Research: Identifying and understanding the ideal audience for live streams, including demographics, interests, and online behavior.
โข Content Planning: Developing a content strategy for live streams, including the types of content, topics, and formats.
โข Platform Selection: Choosing the right live streaming platforms based on audience, features, and goals.
โข Engagement Techniques: Utilizing interactive elements, such as polls, Q&A, and chat, to increase audience engagement.
โข Promotion and Distribution: Strategies for promoting live streams and reaching a wider audience, including social media, email, and influencer partnerships.
โข Measurement and Analytics: Tracking and analyzing the success of live streams using metrics and key performance indicators.
โข Optimization and Iteration: Continuously improving live stream strategy and execution based on performance data and audience feedback.
Note: The above list is a suggested set of units, and can be adjusted or expanded based on the specific needs and goals of the Executive Development Programme.
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