Global Certificate in Email List Hygiene
-- ViewingNowThe Global Certificate in Email List Hygiene is a comprehensive course designed to equip learners with the essential skills needed to manage and optimize email lists for successful marketing campaigns. This course emphasizes the importance of maintaining clean, up-to-date, and engaged email lists, leading to higher email deliverability, open rates, and conversion rates.
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GBP £ 140
GBP £ 202
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โข Email List Fundamentals: Understanding the basics of email list management, including the importance of hygiene and best practices for list maintenance.
โข Data Collection Techniques: Strategies for collecting email addresses while ensuring compliance with applicable laws and regulations, and maintaining the quality of the data collected.
โข Email Validation Techniques: Methods for verifying the validity of email addresses to ensure they are deliverable and reduce bounce rates.
โข Handling Bounces and Opt-Outs: Procedures for handling bounced emails and opt-out requests to maintain list hygiene and comply with anti-spam regulations.
โข Segmentation and Targeting: Techniques for segmenting and targeting email lists to improve engagement and deliverability.
โข Monitoring and Measuring Success: Metrics for measuring the success of email list management efforts, including open rates, click-through rates, and deliverability rates.
โข Legal and Ethical Considerations: Understanding the legal and ethical considerations surrounding email list management, including anti-spam laws and best practices for obtaining consent.
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