Certificate in Product Psychology: Data-Driven Decisions
-- ViewingNowThe Certificate in Product Psychology: Data-Driven Decisions course is a comprehensive program that bridges the gap between user experience design and data-driven product strategy. This course is increasingly important in today's data-centric world, where businesses strive to create products that not only meet but exceed user expectations.
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โข Unit 1: Introduction to Product Psychology – Understanding the user-centered design approach, the role of psychology in product development, and key principles of product psychology. โข Unit 2: User Research – Techniques for gathering user data, including interviews, surveys, and usability testing, and how to analyze and apply the findings. โข Unit 3: Data Analysis for Product Psychology – Utilizing statistical analysis and data visualization tools to uncover user insights and inform design decisions. โข Unit 4: Behavioral Economics & Product Design – Applying principles of behavioral economics, such as loss aversion and anchoring, to improve product design and user experience. โข Unit 5: Persuasive Design – Techniques for creating persuasive and engaging products, including persuasive patterns, gamification, and feedback loops. โข Unit 6: Ethical Considerations in Product Psychology – Understanding ethical implications of product psychology, including user privacy, data security, and responsible design. โข Unit 7: User-Centered Metrics – Measuring user engagement and satisfaction, using metrics such as conversion rate, task completion time, and Net Promoter Score (NPS). โข Unit 8: Continuous Improvement – Implementing a data-driven design process and incorporating ongoing user research and testing to continually improve products.
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