Certificate in Search Engine Marketing Strategies
-- ViewingNowThe Certificate in Search Engine Marketing Strategies is a comprehensive course designed to equip learners with essential skills in SEM. This certification program emphasizes the importance of SEM in today's digital landscape, where businesses compete for online visibility.
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โข Introduction to Search Engine Marketing (SEM): Understanding SEM, its importance, and the difference between SEM and SEO.
โข Keyword Research and Analysis: Identifying relevant keywords, analyzing search volume, and understanding keyword intent.
โข On-page Search Engine Optimization (SEO): Techniques for optimizing website content, meta tags, URL structure, and internal linking.
โข Off-page Search Engine Optimization (SEO): Building high-quality backlinks, social signals, and brand mentions to improve website authority.
โข Google Ads Setup and Management: Creating and managing effective Google Ads campaigns, ad groups, and keywords.
โข Google Analytics and Reporting: Setting up Google Analytics, tracking website traffic, and analyzing campaign performance.
โข Local Search Engine Marketing: Optimizing for local search, Google My Business, and online reviews.
โข Mobile Search Engine Marketing: Optimizing for mobile search, Accelerated Mobile Pages (AMP), and mobile-friendly websites.
โข Search Engine Marketing Best Practices: Understanding the latest SEM trends, best practices, and algorithm updates.
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