Executive Development Programme in SEO & Digital Strategy
-- ViewingNowThe Executive Development Programme in SEO & Digital Strategy certificate course is a comprehensive program designed to meet the growing industry demand for Digital Marketing expertise. This course emphasizes the importance of Search Engine Optimization (SEO) and its role in formulating effective digital strategies.
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โข Fundamentals of SEO: Introduction to search engine optimization, including on-page and off-page factors, keyword research, and technical optimization.
โข Keyword Research and Analysis: Understanding keyword research, analysis, and mapping, and how to use them to improve search engine rankings.
โข On-Page Optimization: Techniques to optimize individual web pages for search engines, including meta tags, header tags, and content optimization.
โข Off-Page Optimization: Strategies to build backlinks and improve domain authority, including link building tactics and outreach strategies.
โข Technical SEO: Overview of technical SEO, including website speed, mobile optimization, and XML sitemaps.
โข Local SEO: Importance of local SEO and how to optimize for local search results, including Google My Business optimization.
โข SEO Analytics: Using analytics tools to measure and analyze SEO performance, including Google Analytics and Search Console.
โข Digital Strategy: Developing a comprehensive digital strategy, including SEO, content marketing, social media, and PPC.
โข Content Marketing for SEO: Strategies for creating and promoting content to improve search engine rankings and drive traffic.
โข Social Media and SEO: Overview of how social media can impact SEO, including social signals and social sharing.
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