Professional Certificate in Content that Attracts: SEO Optimized
-- ViewingNowThe Professional Certificate in Content that Attracts: SEO Optimized course is essential for professionals seeking to enhance their content creation skills with search engine optimization (SEO) techniques. With the increasing importance of online presence, businesses demand content that ranks high on search engines, driving traffic and generating leads.
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โข Introduction to SEO & Content Marketing: Understanding the relationship between SEO and content marketing, and how to create a content strategy that is optimized for search engines. โข Keyword Research: Identifying and using the right keywords to improve search engine rankings and attract the right audience. โข On-Page Optimization: Techniques for optimizing individual web pages for search engines, including title tags, meta descriptions, and header tags. โข Content Creation: Writing high-quality, original content that is both engaging for users and optimized for search engines. โข Link Building: Strategies for acquiring high-quality backlinks to improve search engine rankings and increase website traffic. โข Technical SEO: Understanding and implementing technical SEO best practices, such as site speed, mobile optimization, and structured data. โข Analytics & Reporting: Using analytics tools to track and measure the success of your SEO and content marketing efforts, and making data-driven decisions. โข Local SEO: Strategies for optimizing your website for local search, including Google My Business and online reviews. โข Voice Search Optimization: Understanding the impact of voice search on SEO and how to optimize your content for voice queries.
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