Global Certificate in Personalized Mobile Advertising
-- ViewingNowThe Global Certificate in Personalized Mobile Advertising is a comprehensive course that addresses the growing demand for specialized mobile marketing skills. With the rapid increase in mobile device usage, businesses are focusing on personalized mobile advertising to reach their target audience effectively.
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Students enrolled
GBP £ 140
GBP £ 202
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โข Mobile Advertising Fundamentals: Understanding the mobile advertising landscape, the role of personalization, and key players in the industry.
โข User Profiling and Segmentation: Techniques for collecting and analyzing user data, creating audience segments, and targeting ads.
โข Cross-Platform Advertising: Best practices for creating effective ads across different mobile platforms, including iOS, Android, and mobile web.
โข Ad Formats and Creative Strategies: Exploring various ad formats (e.g. banners, interstitials, native ads) and developing creative strategies to engage users.
โข Data-Driven Personalization: Using data to personalize ads, including dynamic content, creative optimization, and real-time bidding.
โข Privacy and Compliance: Understanding legal and ethical considerations in mobile advertising, including data privacy, user consent, and industry guidelines.
โข Performance Metrics and Attribution: Measuring ad performance, including key metrics (e.g. click-through rates, conversion rates), and attribution models.
โข Emerging Trends and Innovations: Staying up-to-date with the latest trends and innovations in mobile advertising, including artificial intelligence, virtual reality, and augmented reality.
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