Advanced Certificate in PR Data for Informed Decisions
-- ViewingNowThe Advanced Certificate in PR Data for Informed Decisions is a career-boosting course designed for PR professionals seeking to make data-driven decisions. This program emphasizes the importance of PR measurement, evaluation, and analytics in modern public relations, addressing industry demand for data literacy.
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โข Advanced PR Analytics: Understanding the use of data and analytics in public relations to make informed decisions.
โข Data Collection Methods: Exploring various data collection techniques including surveys, interviews, and social listening.
โข Data Analysis Tools: Introduction to tools such as Tableau, Power BI, and Google Analytics for analyzing PR data.
โข Metrics and KPIs: Defining and measuring key performance indicators (KPIs) to evaluate PR success.
โข Audience Segmentation and Targeting: Using data to segment and target audiences for effective PR campaigns.
โข Data Visualization Techniques: Techniques for presenting data in a clear and visually appealing way to stakeholders.
โข PR Measurement Frameworks: Introduction to standardized frameworks such as AMEC's Integrated Evaluation Framework.
โข Crisis Communications and Data: Using data to inform crisis communication strategies and measure their effectiveness.
โข Ethical Considerations in PR Data: Discussion of ethical considerations when collecting, analyzing, and reporting PR data.
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