Global Certificate in Brand Storytelling and Public Relations
-- ViewingNowThe Global Certificate in Brand Storytelling and Public Relations is a comprehensive course designed to meet the growing industry demand for compelling narratives that set brands apart. This certificate program equips learners with essential skills to excel in brand storytelling, PR strategy, and content development, fostering a deep understanding of audience engagement and data-driven insights.
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โข Unit 1: Introduction to Brand Storytelling
โข Unit 2: The Power of Authenticity in Branding
โข Unit 3: Crafting a Compelling Brand Narrative
โข Unit 4: The Role of Emotions in Effective Brand Storytelling
โข Unit 5: Building Brand Personality and Voice
โข Unit 6: Public Relations Fundamentals
โข Unit 7: Strategic Communication Planning for PR
โข Unit 8: Media Relations and Press Releases
โข Unit 9: Digital PR and Social Media Management
โข Unit 10: Crisis Communications and Reputation Management
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