Executive Development Programme in Event Strategic Planning

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The Executive Development Programme in Event Strategic Planning is a certificate course designed to empower professionals with the skills necessary to create and execute successful events. In an industry where detail-oriented planning and innovation are crucial, this program provides a comprehensive understanding of event strategy, marketing, and management.

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ใ“ใฎใ‚ณใƒผใ‚นใซใคใ„ใฆ

With the global events industry projected to reach $1,552 billion by 2028, the demand for qualified event professionals is higher than ever. This course equips learners with the essential skills to meet this demand, developing their ability to plan and manage events of all scales and complexities. By the end of the program, learners will have gained a solid foundation in event strategy, negotiation, budgeting, and crisis management. They will be able to apply these skills to a variety of professional settings, opening up new opportunities for career advancement in this dynamic and rapidly growing industry.

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ใ‚ณใƒผใ‚น่ฉณ็ดฐ

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Unit 1: Introduction to Executive Development Programme in Event Strategic Planning
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Unit 2: Understanding the Event Industry and Market Trends
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Unit 3: Formulating Effective Event Strategies and Objectives
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Unit 4: Site Selection and Contract Negotiation for Events
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Unit 5: Budgeting and Financial Management for Successful Events
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Unit 6: Marketing and Communication Strategies for Event Promotion
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Unit 7: Stakeholder Management and Relationship Building
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Unit 8: Risk Management and Crisis Communication in Event Planning
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Unit 9: Technology Integration and Innovation in Event Planning
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Unit 10: Evaluation and Continuous Improvement in Event Planning

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ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN EVENT STRATEGIC PLANNING
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London School of International Business (LSIB)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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