Professional Certificate in NGO Crisis Communication and Brand
-- ViewingNowThe Professional Certificate in NGO Crisis Communication and Brand course is a comprehensive program designed to equip learners with essential skills for managing communication in non-governmental organizations during crises. This course is crucial in an era where NGOs face increasing scrutiny and complex challenges that require effective communication strategies.
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GBP £ 140
GBP £ 202
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• Crisis Communication Planning for NGOs: This unit will cover the importance of having a crisis communication plan in place for NGOs and the key elements that should be included.
• Media Relations During a Crisis: This unit will focus on building positive relationships with the media during a crisis situation, including how to craft effective press releases and handle interviews.
• Social Media Management in Crisis Situations: This unit will explore the role of social media in crisis communication, including best practices for monitoring and responding to online conversations about the crisis.
• Internal Communication During a Crisis: This unit will cover the importance of effective internal communication during a crisis, including how to keep staff informed and engaged.
• Brand Management in Crisis Situations: This unit will focus on protecting and maintaining the NGO's brand during a crisis, including how to respond to negative publicity and rebuild trust.
• Stakeholder Engagement in Crisis Communication: This unit will explore the role of stakeholder engagement in crisis communication, including how to identify key stakeholders and build relationships with them.
• Case Studies in NGO Crisis Communication: This unit will examine real-world examples of successful and unsuccessful crisis communication strategies in the NGO sector.
• Ethical Considerations in Crisis Communication: This unit will cover the ethical considerations that NGOs should keep in mind when developing and implementing crisis communication strategies.
• Evaluating the Effectiveness of Crisis Communication: This unit will focus on how to measure the success of crisis communication efforts, including setting goals and tracking progress.
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