Global Certificate in Digital Marketing Fundamentals
-- ViewingNowThe Global Certificate in Digital Marketing Fundamentals is a comprehensive course designed to meet the growing industry demand for digital marketing expertise. This certificate program equips learners with essential skills needed to excel in the digital age, covering topics such as social media, search engine optimization, mobile marketing, and content creation.
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โข Digital Marketing Fundamentals: Understanding the digital marketing landscape, key concepts, and benefits.
โข Search Engine Optimization (SEO): Learning about search engines, optimizing websites for better visibility, and implementing on-page and off-page SEO strategies.
โข Pay-Per-Click (PPC) Advertising: Exploring PPC campaign management, keyword research, ad copywriting, and bid management.
โข Social Media Marketing: Delving into social media platforms, content creation, audience engagement, and analytics.
โข Content Marketing: Crafting a content strategy, creating engaging content, and measuring content performance.
โข Email Marketing: Building an email list, creating effective email campaigns, and measuring email marketing success.
โข Web Analytics: Understanding web analytics tools, tracking website performance, and analyzing user behavior.
โข Mobile Marketing: Examining mobile marketing trends, creating mobile-friendly content, and implementing mobile advertising strategies.
โข Digital Marketing Strategy: Developing a comprehensive digital marketing plan, setting goals, and measuring return on investment (ROI).
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