Global Certificate in Media & Reputation Management
-- ViewingNowThe Global Certificate in Media & Reputation Management is a comprehensive course, designed to empower learners with essential skills for managing and influencing an organization's public perception. This course is critical for professionals seeking to excel in fields such as public relations, communications, marketing, and brand management.
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Media Strategy: Developing and implementing effective media strategies, understanding media landscape and trends, media planning and buying.
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Crisis Communication: Managing communication during a crisis, reputation protection, crisis preparedness and response planning.
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Digital Media Management: Social media strategy, online reputation management, content marketing, analytics and metrics.
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Stakeholder Engagement: Identifying and engaging with key stakeholders, stakeholder mapping and analysis, stakeholder relationship building.
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Media Relations: Building and maintaining relationships with media, pitching stories, press releases, interviews and press conferences.
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Brand Management: Understanding brand identity, protecting brand reputation, brand positioning and messaging.
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Measurement and Evaluation: Setting communication objectives, monitoring and evaluating media coverage, return on investment (ROI) and key performance indicators (KPIs).
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Ethics and Professional Practice: Understanding ethical considerations in media and reputation management, professional standards and regulations.
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Internal Communication: Developing and implementing internal communication strategies, employee engagement and advocacy.
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