Certificate in Ad Testing for Brand Engagement
-- ViewingNowThe Certificate in Ad Testing for Brand Engagement is a comprehensive course designed to equip learners with the essential skills needed to excel in ad testing and campaign optimization. This program emphasizes the importance of understanding audience engagement, which is crucial in today's data-driven marketing landscape.
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GBP £ 140
GBP £ 202
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• Ad Testing Fundamentals – Understanding the basics of ad testing, its importance in brand engagement, and the various methods used for ad testing. – Primary Keyword: Ad Testing, Secondary Keywords: Brand Engagement, Ad Testing Methods.
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• Pre-Testing Techniques – Learning about the different pre-testing techniques used to evaluate ad effectiveness before launch, including focus groups, surveys, and online pre-testing tools. – Primary Keyword: Pre-Testing Techniques, Secondary Keywords: Ad Effectiveness, Focus Groups, Surveys, Online Pre-Testing Tools.
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• Post-Testing Techniques – Exploring the various post-testing techniques used to evaluate ad effectiveness after launch, including tracking studies, sales data analysis, and brand equity measurement. – Primary Keyword: Post-Testing Techniques, Secondary Keywords: Ad Effectiveness, Tracking Studies, Sales Data Analysis, Brand Equity Measurement.
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• Ad Testing Metrics – Understanding the key metrics used to measure ad effectiveness, such as awareness, recall, likeability, and purchase intent. – Primary Keyword: Ad Testing Metrics, Secondary Keywords: Ad Effectiveness, Awareness, Recall, Likeability, Purchase Intent.
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• Ad Testing Tools – Familiarizing with the latest ad testing tools and platforms, such as online ad testing platforms, survey tools, and focus group software. – Primary Keyword: Ad Testing Tools, Secondary Keywords: Online Ad Testing Platforms, Survey Tools, Focus Group Software.
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• Ad Testing Best Practices – Learning the best practices for ad testing, including setting clear objectives, defining the target audience, selecting the appropriate testing method, and analyzing the results. – Primary Keyword: Ad Testing Best Practices, Secondary Keywords: Testing Objectives, Target Audience
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