Executive Development Programme in Content Strategy & Digital Transformation
-- ViewingNowThe Executive Development Programme in Content Strategy & Digital Transformation is a certificate course designed to empower professionals with the skills to lead successful digital transformation initiatives. This programme highlights the importance of content strategy in today's digital age, where engaging and relevant content is key to business success.
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โข Content Strategy Development: Understanding the importance of having a well-defined content strategy and the key elements that make it effective.
โข Digital Transformation and its Impact: Examining how digital transformation is changing the way businesses operate and the role of content in this transformation.
โข Audience Research and Persona Development: Learning how to conduct audience research and create detailed buyer personas to inform content strategy.
โข Content Planning and Production: Developing a content calendar and best practices for content production and distribution.
โข SEO and Content Marketing: Understanding the basics of search engine optimization (SEO) and how to create a content marketing plan that drives traffic and conversions.
โข Content Analytics and Measurement: Learning how to measure the success of a content strategy through key performance indicators (KPIs) and analytics tools.
โข Content Distribution and Promotion: Exploring different channels for content distribution and promotion, including social media, email marketing, and influencer marketing.
โข Content Governance and Workflow: Establishing a governance model and workflow for content creation, approval, and distribution.
โข Future Trends in Content Strategy and Digital Transformation: Keeping up with the latest trends and innovations in content strategy and digital transformation.
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