Global Certificate in Ad Metrics for Career Growth
-- ViewingNowThe Global Certificate in Ad Metrics for Career Growth is a comprehensive course designed to empower learners with the essential skills needed to thrive in today's data-driven digital advertising landscape. This course focuses on the importance of ad metrics and analytics in measuring the effectiveness of digital advertising campaigns, enabling learners to make data-informed decisions that drive business growth.
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โข Ad Metrics Fundamentals: Understanding key performance indicators (KPIs), attribution models, and data-driven decisions.
โข Digital Advertising Landscape: Overview of display, video, native, and social media advertising formats.
โข Web Analytics & Attribution: Implementing web analytics tools, tracking user behavior, and attribution models.
โข Brand Awareness Metrics: Measuring brand lift, reach, frequency, and impression share.
โข Engagement Metrics: Evaluating click-through rate (CTR), bounce rate, dwell time, and conversion rate.
โข Cross-Channel Attribution: Analyzing the role of each channel in the customer journey, including view-through and click-through conversions.
โข Advanced Ad Metrics: Incorporating machine learning and predictive analytics into ad metrics and reporting.
โข Data Visualization & Reporting: Presenting data insights through charts, graphs, and dashboards to inform business decisions.
โข Data Privacy & Ethics: Ensuring user privacy, adhering to data protection regulations, and ethical considerations in data analysis.
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