Executive Development Programme in Brand Leadership Essentials
-- ViewingNowThe Executive Development Programme in Brand Leadership Essentials is a certificate course designed to empower professionals with the necessary skills to excel in brand leadership. In an era where branding is paramount, this programme is crucial for individuals seeking to drive growth and innovation in their organizations.
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โข Brand Strategy Development: Understanding the primary factors that influence brand strategy, including market research, target audience analysis, and competitive positioning. โข Brand Identity and Positioning: Defining and establishing a unique brand identity and positioning, using tools such as brand personality, messaging, and visual identity. โข Brand Architecture and Portfolio Management: Managing a portfolio of brands, including sub-brands and endorsed brands, and understanding how to structure a brand architecture to maximize brand equity. โข Brand Marketing and Communication: Developing and executing effective marketing and communication strategies for a brand, including traditional and digital channels, and measuring the impact of those strategies. โข Brand Experience and Design: Creating a consistent and differentiated brand experience across all touchpoints, including product design, packaging, retail environments, and customer service. โข Brand Analytics and Metrics: Measuring and tracking brand performance using relevant metrics, such as brand awareness, consideration, preference, and loyalty. โข Brand Governance and Compliance: Establishing and enforcing brand governance policies and procedures to ensure consistent brand expression and compliance with legal and regulatory requirements. โข Brand Crisis Management: Developing and implementing crisis management plans to protect and preserve brand reputation during times of crisis or negative publicity. โข Brand Leadership and Culture: Building a brand-led organizational culture that fosters brand advocacy and engagement among employees, customers, and stakeholders. โข Brand Innovation and Renewal: Identifying opportunities for brand innovation and renewal, including new product development, brand extensions, and co-creation with customers and partners.
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