Executive Development Programme in SEO and Growth Hacking
-- ViewingNowThe Executive Development Programme in SEO and Growth Hacking is a certificate course designed to equip learners with the latest digital marketing strategies and techniques. This program emphasizes the importance of Search Engine Optimization (SEO) and Growth Hacking in building and expanding businesses in the modern, competitive online marketplace.
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โข Fundamentals of SEO: Introduction to search engine optimization, including on-page and off-page factors, keyword research, and technical optimization.
โข Keyword Research and Analysis: Understanding keyword research tools, analyzing search intent, and creating data-driven keyword strategies.
โข On-Page Optimization: Best practices for optimizing title tags, meta descriptions, headers, and content for search engines and users.
โข Off-Page Optimization: Link building strategies, including content marketing, digital PR, and manual outreach, to improve domain authority and rankings.
โข Technical SEO: Site speed optimization, mobile-friendliness, structured data, and XML sitemaps for improved crawlability and indexability.
โข Local SEO: Optimizing Google My Business listings, local citations, and online reviews for local search visibility.
โข SEO Analytics: Tracking and measuring SEO performance using Google Analytics, Google Search Console, and other SEO tools.
โข Growth Hacking: Introduction to growth hacking methodologies, experimentation, and data-driven decision making.
โข Growth Hacking Strategies: Identifying and executing high-impact growth hacks for customer acquisition, activation, and retention.
โข Growth Hacking Tools: Overview of growth hacking tools for A/B testing, user feedback, and automation.
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