Global Certificate in Smarter Email Marketing
-- ViewingNowThe Global Certificate in Smarter Email Marketing is a comprehensive course designed to empower learners with the essential skills required for successful email marketing campaigns. In today's digital age, email marketing remains a vital tool for businesses to connect with their customers and drive growth.
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GBP £ 140
GBP £ 202
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โข Email Design Basics: Learning the fundamentals of email design, including creating responsive and engaging emails that display correctly across various devices and email clients.
โข Email List Building: Understanding the best practices for building an email list, including list growth strategies, permission-based email collection, and avoiding common list building pitfalls.
โข Segmentation and Personalization: Discovering the power of segmenting email lists and personalizing email content to increase engagement and conversions.
โข Email Campaign Planning: Developing a comprehensive email campaign plan, including setting goals, creating a content calendar, and measuring success with key performance indicators (KPIs).
โข Deliverability and Compliance: Ensuring emails reach the inbox by understanding deliverability best practices, authentication methods, and compliance with email regulations.
โข Testing and Optimization: Mastering the art of A/B testing, multivariate testing, and optimizing email campaigns for higher engagement and conversion rates.
โข Email Automation: Automating email campaigns to increase efficiency, relevance, and timeliness, while also learning about various automation workflows and scenarios.
โข Analytics and Reporting: Analyzing email campaign performance and reporting key metrics, including open rates, click-through rates, conversion rates, and revenue generated.
โข Email Marketing Trends: Staying up-to-date with the latest email marketing trends, technologies, and innovations to maintain a competitive edge.
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