Advanced Certificate in Smarter Game Marketing for the Planet
-- ViewingNowThe Advanced Certificate in Smarter Game Marketing for the Planet is a comprehensive course designed to equip learners with cutting-edge skills in game marketing that prioritize sustainability and social responsibility. This course is of utmost importance in today's gaming industry, where there is a growing demand for marketing strategies that align with environmental and social values.
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โข Game Marketing Fundamentals: An introduction to game marketing, including the basics of market research, target audience analysis, and positioning. โข Sustainable Game Design: Exploring the principles of sustainable game design, including the use of renewable resources, energy efficiency, and waste reduction. โข Marketing for Social Impact: Understanding how to create and execute marketing campaigns that promote social impact, with a focus on environmental sustainability. โข Digital Marketing Strategies: Learning the latest digital marketing techniques, including social media marketing, email marketing, and influencer marketing. โข Game Analytics: An overview of game analytics, including data collection, analysis, and visualization. โข Sustainable Monetization Strategies: Developing monetization strategies that align with the principles of sustainability, such as subscription models, in-game purchases, and advertising. โข Player Engagement and Retention: Understanding the key drivers of player engagement and retention, and how to use marketing techniques to improve both. โข Environmental Communication: Learning how to communicate about environmental issues in a way that resonates with players and promotes positive behavior change.
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