Executive Development Programme in Sports Leadership: Smarter Outcomes
-- ViewingNowThe Executive Development Programme in Sports Leadership: Smarter Outcomes is a certificate course designed to empower aspiring and current sports leaders with essential skills for career advancement. This program focuses on enhancing strategic decision-making, innovation, and leadership abilities tailored to the sports industry.
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โข Strategic Sports Leadership: This unit covers the fundamental principles of strategic leadership in sports organizations, focusing on developing a clear vision, mission, and long-term goals. โข Financial Management in Sports: This unit explores the essentials of financial management in sports, including budgeting, financial planning, and cost control. It also covers financial reporting, analysis, and decision-making. โข Governance and Compliance in Sports: This unit examines the principles of good governance and compliance in sports organizations. It covers topics such as ethical behavior, transparency, accountability, and risk management. โข Marketing and Branding in Sports: This unit explores the role of marketing and branding in sports organizations. It covers topics such as audience segmentation, targeting, and positioning. It also covers sponsorship, merchandising, and digital marketing strategies. โข Stakeholder Management in Sports: This unit examines the importance of stakeholder management in sports organizations. It covers topics such as stakeholder analysis, engagement, and communication strategies. It also covers conflict resolution and negotiation skills. โข Human Resource Management in Sports: This unit explores the essentials of human resource management in sports organizations. It covers topics such as talent acquisition, development, and retention. It also covers performance management, compensation and benefits, and employee engagement. โข Digital Transformation in Sports: This unit examines the impact of digital technology on sports organizations. It covers topics such as data analytics, artificial intelligence, and the Internet of Things (IoT). It also covers digital marketing, social media, and mobile strategies. โข Innovation and Entrepreneurship in Sports: This unit explores the role of innovation and entrepreneurship in sports organizations. It covers topics such as ideation, prototyping, and testing. It also covers business model innovation, value proposition design, and scaling up. โข Sports Event Management: This unit covers the essentials of sports event management, including planning, execution, and evaluation. It also covers risk management, crisis communication, and stakeholder management.
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