Global Certificate in Email Marketing: Ethical Frontiers
-- ViewingNowThe Global Certificate in Email Marketing: Ethical Frontiers is a comprehensive course that equips learners with essential skills for successful email marketing campaigns. With a focus on ethical considerations, this course covers critical topics such as data privacy, permission-based marketing, and anti-spam regulations.
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โข Email Marketing Ethics: Understanding the ethical considerations in email marketing, including permission-based marketing, data privacy, and transparency. โข CAN-SPAM Act Compliance: Learning the regulations and best practices for complying with the CAN-SPAM Act in the US. โข GDPR and Data Protection: Understanding the General Data Protection Regulation (GDPR) and its impact on email marketing in the European Union. โข Opt-in and Opt-out Strategies: Exploring the best practices for opt-in and opt-out processes, including confirmed opt-in, single opt-in, and double opt-in methods. โข Email Content Best Practices: Learning the principles of creating effective and ethical email content, including subject lines, body copy, and calls to action. โข Data Management and Security: Understanding the importance of data management and security in email marketing, including data storage, encryption, and backup strategies. โข Testing and Analytics: Learning how to ethically test and analyze email marketing campaigns, including A/B testing, click-through rates, and conversion rates. โข Unsubscribe Management: Exploring the best practices for managing unsubscribe requests, including providing clear and easy-to-use unsubscribe links and processes.
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